KNOW THY AUDIENCE
Seems like a no-brainer, right? Wrong.
Have you ever wondered why your website isn’t getting traffic? Why your social media post isn’t getting engagement? Or why the feedback on your report fell flat?
It would surprise you the number of businesses and projects we come across that are putting the cart before the horse, and creating communication material without first understanding who they are communicating to.
Editing and Proofreading; same, same but different, right?
We can’t tell you the amount of times we get asked, “but like, isn’t editing and proofreading the same thing?”
Answer; no. Let us explain why.
Granted, the terms editing and proofreading seem similiar and interchangeable, but they actually serve very different purposes in the writing process.
Understanding the distinction is key to saving you a whole lot of time and energy, and ensures you get the service you need for your writing project.