KNOW THY AUDIENCE

Seems like a no-brainer, right? Wrong.

Have you ever wondered why your website isn’t getting traffic? Why your social media post isn’t getting engagement? Or why the feedback on your report fell flat?

It would surprise you the number of businesses and projects we come across that are putting the cart before the horse, and creating communication material without first understanding who they are communicating to.

At BoldWrite Collective, we believe the single biggest determining factor in the success of communication material - be it copywriting, business documents or website content - is wether it is created with a clear understanding of the target audience from the outset.

We’ll die on that hill.

Why? Because how can you communicate effectively without knowing who you are talking to?

You need to speak their language, Find common ground to connect.

We do this on a daily basis without realising it; we tailor our communication to the person we are talking to.

The way you speak to your best mate is different to the way you speak to your child’s teacher, which is different to the way you talk to that Uber driver, and so on.

And when we’re creating communication material for a business or project, the same principles should apply.

It needs to be tailored. Nuanced. Specific.

You don’t host a dinner party for a table full of celiacs and knowingly serve pasta and garlic bread, and expect it to be a success.

You need to read the room. And the same applies in writing.

Writing to engage and influence boardroom executives requires a different approach to writing to peak the interest of millennials.

So I bet you’re thinking, go on, get to it. Cut to the chase. How do we do it?

Well, that’s our secret super power we can’t tell you about. It’s the secret sauce.

Just kidding.

We do it like this.

First, we get nosy and ask a bunch of questions. We dive deep.

Who are we creating this communication material for? What is its purpose? What form should it take?

What is the best way to communicate it? What do we need to say and what is the best way to say it?

What is your brand, your voice and what do you stand for? How can we say it authentically to create connection with your audience?

Does it align with your content marketing strategy? How can we optimise keywords for better SEO results?

And importantly, how are we going to tell if it hits the mark? Simply firing off content and communication material into the ether is not overly useful if we can’t measure its success, is it?

That’s like training your butt off for a marathon and then not showing up for the race.

Anyway, back to the process.

So we’ve got the info. Now we need to craft it into something meaningful.

Enter stage left, your expert wordsmiths at BoldWrite Collective. Your freelance writer and editor who packs a punch with words.

We create from the knowledge base we’ve built from our research, and we use it to guide the tone, flow, language, message, channel and call to action.

We draw on our extensive writing and editing experience to tailor the material, refine the nuance, and package it so it’s authentic to you and your brand, and builds connection with the person (your audience) who is reading it.

We’d love to talk to you some more about our process and how we can help you craft authentic, compelling copy that lands.

Go on, be bold.